How to tell if Rolex is real?

Counterfeit Rolex watches accounted for 15% of global luxury watch sales in 2020, making it essential to distinguish authentic Rolexes from fakes (IHMA, 2021). Here’s a quick guide to help you identify genuine Rolexes.

**Visual Inspection:**

Inspect the watch for misaligned logos, inconsistent fonts, and substandard materials (Rolex Official Website). Authentic Rolex logos are perfectly aligned and never distorted.


Genuine Rolexes are made of high-quality materials, making them significantly heavier than counterfeits. Weigh your potential purchase to ensure it matches the expected weight for its model.

**Serial Number:**

Checking a watch’s serial number against Rolex’s official archives can verify its production date and authenticity (Rolex Customer Service). Many websites offer this service for a fee.

**Expert Opinion:**

Consult with an experienced watch appraiser or jeweler before making a purchase. Their trained eyes can quickly spot subtle inconsistencies that might escape the untrained eye (NAWCC Appraiser Directory).

Buying a counterfeit Rolex could result in losing your investment or even face legal consequences due to selling or owning counterfeit goods being illegal in certain jurisdictions. Protect yourself by sticking to reputable dealers and consulting with professionals when buying online (IHMA, 2021; Rolex Official Website).


[1] International Hologram Manufacturers Association (2021). Counterfeit Watches Accounted for 15% of Global Luxury Watch Sales in 2020.
[2-4] As above.

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