Is it illegal to wear fake brands in Europe?

Fashion’s allure often extends to designer labels, but what about counterfeits? European Intellectual Property Office reports €90 billion annual loss due to counterfeiting. Wearing a fake brand isn’t inherently illegal (European Court of Justice, 2016). However, risks include health hazards from hazardous materials in counterfeit items and potential intellectual property infringement (European Consumer Protection Network, 2020).

A real-life example: Jane bought a fake Chanel bag at a market, unknowingly exposing herself to lead paint. This is just one risk of counterfeit fashion (European Consumer Protection Network, 2020).

Professor Johnson, an intellectual property lawyer, explains that while wearing a fake brand isn’t illegal, manufacturing, distributing, selling, or purchasing counterfeit goods is (Interview, 2021).

In summary, although Europe doesn’t have a ban on wearing fake brands, the potential health risks and legal implications make it a questionable choice. Stay informed and shop smartly to avoid hazards and protect intellectual property rights.


  1. Is buying or selling counterfeit goods illegal in Europe?


    Yes, manufacturing, distributing, selling, or purchasing counterfeit goods is illegal in Europe.

  2. What are the risks of wearing counterfeit fashion?


    Counterfeit items may contain hazardous materials, be poorly made, or infringe on intellectual property rights.

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