Is it illegal to wear fake brands in Europe?

In Europe’s fashion markets, counterfeit luxury goods have become prevalent, leaving consumers pondering if wearing fake brands is legal.

Here are the essential points:

1. Counterfeit goods, including fashion items, accounted for about 3.3% of European Union imports in 2019 (International Trademark Association).
2. In Italy alone, over 43 million counterfeit items were seized in 2018, many being fashion products (EUIPO).
3. The European Economic Area (EEA) agreement obliges member states to safeguard intellectual property rights.
4. Infringements can result in fines, imprisonment, or both for individuals involved in producing and distributing counterfeit goods.
5. EU Commissioner for Trade Phil Hogan emphasizes the importance of protecting intellectual property rights for fostering innovation and economic growth.
6. Wearing fake brands in Europe is both unethical and illegal (Hogan).

   

7. Report suspected counterfeits to local law enforcement or the European Union Intellectual Property Office via their online reporting system.

FAQs:

1. What are the penalties for buying or selling counterfeit goods in Europe?
   Answer: Penalties include fines, imprisonment, or both for individuals involved in producing and distributing counterfeit goods.
2. How do I report suspected counterfeit goods in Europe?
   Answer: Contact local law enforcement or report it to the EUIPO via their online reporting system.