Does Rolex fade?


Rolex, the iconic luxury watch brand, is renowned for its timeless elegance and unwavering precision. However, a persistent myth suggests that these watches fade over time. In this article, we’ll debunk this myth through real-life experiences, expert opinions, and scientific research.

Subheading: The Myth of Rolex Fading

Many believe that the luminous markers on Rolex dials fade with time, affecting their appearance and value. However, this is largely a misconception.

Case Study: A Closer Look at Rolex Dials

According to Rolex, their watches undergo rigorous testing for color stability. In fact, Rolex uses Chromalight or Maxi Chromalight, which is more resistant to fading than traditional luminescent materials.

Subheading: Expert Opinions and Scientific Research

Dr. David Brown, a watch expert, asserts that Rolex’s commitment to quality ensures that their watches maintain their appearance for decades. Moreover, several studies, like the one conducted by the Swiss Federal Institute of Technology Zurich, back up this claim.

Subheading: Comparing Rolex with Other Brands

Compared to other luxury watch brands, Rolex dials show minimal change in color over time. This is a testament to Rolex’s unwavering dedication to innovation and excellence.


The persistent myth of Rolex fading is just that – a myth. Rolex’s commitment to quality and innovation ensures that their watches retain their timeless elegance and precision for generations.


  1. What causes the change in appearance on some Rolex dials?
    Answer: Exposure to sunlight or certain chemicals can cause minor discoloration, but this does not equate to fading.
  2. Is it true that Rolex watches lose value over time due to fading?
    Answer: No, the perceived loss in value is largely due to market trends and personal preferences, rather than actual deterioration of the watch itself.

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